The ambassador will either share the brand’s content or create original content to share on their (the ambassadors) social media accounts.
When the brand has a new campaign, makes an announcement, has new arrivals, attends an event, etc. the ambassador will share the news on their social media accounts as well as share the news via other channels discussed earlier.
Ambassadors will share the brand with their friends, family, coworkers, etc. It should be noted that we will never ask you to shove every new announcement in your friends and family’s faces as we understand that this can be annoying for the other parties involved. We just like to include this if the scenario ever arises that would make it comfortable and appropriate to share the brand’s content in these instances.
Ambassadors will be given discount codes to share with others. This way we can give new customers a deal and we can keep track of who is influencing the most sales.
The ambassador may be asked to post content including the brand’s products. For instance, if a new product was just released, we may ask you to include the product in a picture and post it to social media with designated hashtags.
Ambassadors may be asked to purchase the brand’s products occasionally for use in promotional photos and for representing the brand by wearing/using the products. We realize that this costs the ambassador so we have created a few benefits to offset these costs. They will be discussed on the next page.
Along with the above-mentioned tasks, there may be new ones that arise if they are needed.