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Diamond's Corner Episode 10: Tim Kennedy

We're back after a break to bring you a conversation from earlier in quarantine with UFC Veteran Tim Kennedy where he talks about how he's been spending his time, lets us in a bit on his family life, and takes us on a tour of his real life pirate ship with real WORKING cannons! This is one you don't want to miss! 


Check out the video of their interview or read the transcript of their conversation below! We will be releasing new Diamond's Corner videos every Friday at noon, so check back for more awesome conversations with interesting people.  




read craig and tim's conversation below



CRAIG:We are on with a very special guest for Diamond's Corner. Very very special guest, uh, UFC Vet, um, Tim Kennedy. How are you doing?

TIM: Dude I am awesome, fantastic.

CRAIG: You, thanks for coming on. You are making food for the kids, you're making artichoke. Tell me what you're doing right now.

TIM:Um, Let's see. Shenanigans- that's what's happening. I just got back from a helicopter pilot class and I walked in the door and I heated up an artichoke, pretty epic looking artichoke here.

CRAIG: Let's see. Nice! Little dipping butter?  

TIM:Mhm right there. Right next to it is why wing, doing a little craft action. There's some more Star Wars stuff. This is um, this is what it looks like when everybody does school from home and works from home.

CRAIG: I know, we just uh, got a tour of your daughter working from your office. That was cool. And um, yeah I got three teenagers so I know what that's like, um, and we're all making the best of it but um, tell me so. I saw an amazing Instagram post from you, showing all the stuff you got accomplished. It was like, planting three pots, cleaning the chicken coop, and you just ran around doing everything. I mean you are obviously making the most of your time when you're home. What have you been up to?

TIM: Oh man, so we have um, some things that were omitted, we have like a fulfillment area here for one of my companies, uh,

CRAIG: Whoa we just passed a big gun safe, I think. That looked like a big one.

TIM: Yeah, Gun safes.

CRAIG: Safes. Well I only saw one but yeah haha.

TIM: Yeah they're gigantic. And we, we converted one of our rooms into a gym, and then we made our garden bigger, we expanded our chicken coop, I fixed my pergolas, I re-finished all of the exterior furniture of the house, and redid my outdoor barbeque area, I refinished all the metal outdoor furniture. And then, then I started getting on the kids’ stuff. So we're turning the back like, three acres into like a kid playscape/playground.

CRAIG:Awesome.

TIM: Let me put it into perspective, um; we have uh, a pirate ship that is legitimately the size of like, a small boat. And I ordered cannons, like functional cannons, to go on it.

CRAIG: Wow

TIM:Now we have a 25 foot high pirate flag hole. I had to sink that thing like three feet into the ground. And like limestone. That sucked.

CRAIG:Are you sure this is for your kids or is this for you, I'm not really sure. Or both.

TIM:So the canons are operational. And I'm not sure I'm going to let my 5-year-old operate them which means they're for me.

CRAIG: How many kids do you have?

TIM: Four.

CRAIG:You have four kids?

TIM:Uhuh

CRAIG: And how long have you been in this spot for, in the Kennedy Compound it sounds like.

TIM:About a year.

CRAIG:About a year, okay. How, how do you get all this done? What is your day like, what time do you- are you like a jocko that wakes up at 4:30 in the morning every day and just starts going crazy? I mean walk me through like a day right now- in life right now.

TIM: Okay. So I'm like a 6 o'clock ish guy. Um, I do work from like six to eight when the rest of the household starts waking up. Have breakfast ready for them at 8:30. We have a pretty, we all eat breakfast together. It's like a thing.

CRAIG:That's good.

TIM: Yep. So fried eggs for the girls, the teenagers, and then scrambled eggs for the kids, um, the itty-bitties. We break them down into two categories, the teenagers and the itty-bitties. Um, you know, fresh fruit, fresh oatmeal, um. Yeah, just everything you need to get the day going. That's 8:30. I work out, um, right after that. When everybody starts school and starts doing their thing. So I get my workout in at like 9AM.

CRAIG: Is this a home workout? Or you go in?

TIM: Right now- COVID, it's a home workout.

CRAIG: Right

TIM: But, so I have a couple of friends that I have over here that I consider family, so I didn't care what the government said, we have been working out the whole entire time, and uh, so that's like 9 to 10:30, um, then I work for a couple of hours, then we go to the range and shoot, which is also kind of working for me, and then we come back, school is wrapping up around this time. So we do like, outdoor stuff, and this is project time, from like 2:30/3 in the afternoon until the sun sets at 7PM.

CRAIG: Wow.

TIM: And then dinner at you know, 6:30/7, baths for everybody, and then uh, and then I work again.

CRAIG:Now, when you say work, are we talking about working on Sheepdog stuff, are we working on... what are we working on? Just everything Tim Kennedy? I mean...

TIM: Yeah I mean that's a hard uh, the uh, I did a post where I was like, I really miss getting back to work, and then somebody's like, well what is it exactly that you do. And I was like, I talk to the engineers, they're not good with customers so the customers don't have to. I'm a people person- I'm good with people. Dammit, why don't you understand this? And um, yeah, sometimes it's like military stuff, where I'm like catching up on online courses that I have to do, like Sierra100, or to have a government travel card you have to do all these stupid courses. You have no idea the bureaucracy that...

CRAIG: I'm sure.

TIM: How inefficient the government makes people when they work with them. But I own like six companies.

CRAIG: Wow.

TIM: And three of them we literally do, like we work out of our house. And then one of them is in North Carolina and one of them is in Dallas, Texas. And then the other one is kind of in central Austin.

CRAIG: Wow. So you're busy. You've got emails coming, you've got everything, you know, making time for us, I mean.

TIM: Yep. Yep Yep.

CRAIG:You're a busy guy. The, let me go back to breakfast. I'm gonna jump around a little bit. The eggs. So your eggs, you have a chicken coop, you're fresh eggs, for everyone.

TIM: Oh yeah.

CRAIG:It sounds like...

TIM:Fresh eggs, we're like first in first out... Oh, here comes um, Dora in pajamas- that's good.

CRAIG:Okay hahaha. And you're big star wars fans over there it sounds like.

TIM: Oh yeah, yeah. So this is today, [points at eggs] Tuesday, Monday, Sunday, and then we ate these from Saturday.

CRAIG: Cool

TIM:So tomorrow's eggs, right here. Wednesday will hit right there.

CRAIG: So you just keep it rotating to keep them fresh, and that's just how it works? I mean.

TIM: Yeah, I mean, we have like a few extra eggs every day- so those kind of go to neighbors sometimes, or um, we make a soufflé to mix it up.

CRAIG: Cool. Tell me about that flag behind you. It looks like an old Texas flag or something right?

TIM:It is, yep.

CRAIG: That's cool. Is it an antique?

TIM: That's it. No uh, my friends they took the tea that was salvaged in the Boston Harbor when they threw it in there, and um, and then they stained this flag with it.

CRAIG:Beautiful, I love it. What um, so what's next? What are you up to I mean just, is this just the routine? Any trips or, what's... kind of hanging at the house?

TIM: Right now, yeah I guess so. I'm gonna give like two more weeks for the Corona China Virus to kind of blow over. My life has not changed much at all really.

CRAIG:Mine either, but yeah.

TIM:Um, still working, still shooting, still training, that's the same. Um, the, my travel is what has kind of been hampered. So less, fewer speaking engagements, um, less travelling to train, and less travelling to train people. And then I, I literally was one of the last flights in from overseas. Uh, coming back from a military trip, before that international travel got shut down. So that was...

CRAIG:Wow

TIM:Close yep.

CRAIG: So what are your thoughts on this? I mean everybody kind of doesn't know what to think and who to believe, and just the media is crazy and, do you have any insight, any thoughts? Or I mean...

TIM: Oh yeah. I think everyone can collectively agree that the media is crazy.

CRAIG: Yes.

TIM:Um, panic, brief panic. And I hope somebody is held accountable for the panic that was bred by, when you're intentionally making people panic. So I... I love freedom of speech; I love all the constitution, no doubt there. But um, you know, I can't walk into a movie theater, and scream fire, or murder, or rape, right? Because bad things happen. People get hurt. People get trampled. And then if you do do that, you have, you've broken the law. Because you have intentionally put people at risk and in danger. I kind of think that that's what has happened. You know, when you go back to January, and you say, 'Hey, this is going to be crazy, like there are going to be bodies in the street right...'

CRAIG: Right

TIM: '....like millions upon millions of Americans are going to die. The healthcare system is going to break, nobody can handle this, here's the models, the models are coming from the best and the brightest on the planet. Matter of fact, this computer system has never been wrong, give or take one percent. So we're talking two million people like, in the state of New York.' And then like a month later they're like, 'So, um, it's gonna be a bad flu, you know.' So at this point, I find it so horrific and disappointing where they are still reporting these numbers, of these Corona deaths, and if you just go to the same period of time from last year, it's the exact, almost the exact same number. You know, like New York has had a spike, but the vast majority of the country, it's like, so these were all people who were going to die anyways. Statistically. Like all, any complication, insert anything, with somebody that is obese, has diabetes, is eighty years old...

CRAIG: A lot can take you down. Right.

TIM: Anything can take you down. Whether it's the flu, whether it's a seasonal uh, allergy.

CRAIG: Pneumonia, literally.

TIM:Yeah. Any of that stuff. And so I've found it really really frustrating, to look at our politicians and look to the media. Because I think that's where people are getting their information from. And both of those have been totally partisan, completely. You know you have like this line of dialogue, and this line of dialogue from the mainstream media. And then you have this line of dialogue and this line of dialogue from all, from the politicians. And, I think, just us as Americans are like, really? Really? Come on now. And it's the same in social media. You, it's still partisan where you have this person saying this thing, and then the complete opposing view saying this thing. I, but then the rest of us. The other 95 percent of people, down the middle. You've got 2.5 percent of crazies on the left and 2.5 percent of crazies on the right.

CRAIG: Mhmm

TIM:You know, are like, wait a second. You're doing a rally at the capitol right now, um, so business opens. But the only way business can open is if the Corona transmission and death trend downwards, but there's thousands of you at the capitol. Do you see how these are mutually exclusive things? So there's literally no common sense on either end of these, these idiot groups. One is like, we're gonna stay in our houses for like the next three months. Like, got it. You're a millionaire. And you live in like, a five million dollar house. Like, you know, like Ellen DeGeneres.

CRAIG: Yep.

TIM:Like, I don't need you to tell me how to live. You know, Tom Cruise. Good for you, you're staying at home, you know, like great. Guess what, I have to go back to work and I have like a bunch of employees that I have to lay off if we don't start making money. And for every percentage of unemployment, suicide goes up, you know, every time homelessness goes up we are talking about drug addiction, alcohol abuse, so we're not talking like economy versus lives, we're talking about lives versus lives. And um, like either people are going to starve to death when they hit the streets, or they start killing themselves because they can't pay their mortgage, or, they might get sick.

CRAIG: What is, so what is the average guy that doesn't know what to read, that's too busy actually working. You know, my family business is, is construction, and we do roofing. So, you know, I'm still involved in that business and I'm working six days a week and I'm out there and you know, I gotta do it. I've got a mortgage, I've got three kids, um, and so I don't even have time to do the research to even look for the facts. What do I do? Who does the average, who do you look to to get the facts? Or is that even possible.

TIM:It's very very difficult. Especially when the facts themselves are skewed. You know, when you look at the information that came from the CDC versus the WHO for example. So it sounds like uh, one of the companies I own, Sheepdog Response, we have a security consulting company called SDR Security Consulting, and because, to the question that you just asked, we created a stand-alone living document, that all the information in it is updated every 24 hours and that information only comes from primary sources. So we're talking .gov or .cdc, you know, cdc.gov. Like only from legitimate recognized, not cnn.com.

CRAIG:Right.

TIM: Not Foxnews.com, not trump dot whatever. It's just from primary sources. And even sifting through that, you would find serious, in... Well I'll call them lies, from different partisan groups. Like WHO, without a doubt was hiding results for China. So you, you like look at information coming out of China. Which is being released by WHO which would create projections and models, and then you look at what happens in Italy and you're like... wait a second. Like if X is China and Y is Italy... then how are they so vastly different. Are we talking like population density? Are we talking about um, people with underlying health conditions that are underreported, or are we just talking about complete statistical fraud. And it's definitely the latter. Um. So like, WHO is going to get hammered. They are going to get defunded by us, like, it's, there's no way they are going to get out of this without um, getting completely trampled on by I think, the entire developed world. Like I think all of Europe is like, you're a bunch of assholes that got a bunch of people killed, and America, obviously Trump has been really clear about what he's going to do with WHO, which is flush them down the toilet.

CRAIG: Mhmm

TIM: But just from like a primary source information, it had been very difficult to find real data. Because even the data that's coming in, when you start like digging in to things, a COVID death, just means that the person died and they had COVID, it doesn't mean that COVID caused the death. And that's a very difficult thing to determine between the two.

CRAIG:Right.

TIM: So like, Los Angeles is a really great example. There's been very few people that have died from COVID there. But they have had people die that had Corona. So, for example a skier, was skateboarding down the road and was hit by a bus, and he also had Corona. How do you say, is he a Covid death or is he a got-run-over-by-a-bus death.

CRAIG: It's a ran-over-by-the-bus death.

TIM: Yeah, but that's not how it gets reported.

CRAIG: Exactly.

TIM: And so, that's super disingenuous. When even, I get it, hospitals wanted funding, extra ventilators, extra masks, so higher numbers, you'll get better federal and state response, um, and that just pisses me off. I just want people to be honest.

CRAIG: Yeah, that's, that's the problem. It's money. And there's just too, it's just all for money and everybody’s got...

TIM: Money and power.

CRAIG: Yeah, and everybody's got an agenda and meanwhile there’s just a ton of businesses, even our businesses, you know, I mean, guys can't go train and use cups, and jock straps, and what we sell, so, you know, a little business like ours, you know, I've been doing this for over a decade. I started out of my garage, building and grinding and developing our products and you know, prototype after prototype, I got a wall of stuff here. And now just, shut off, you know what I mean, and um, you know. It hurts everybody I mean, the bars, the restaurants, um, it's really scary if the, all these people are losing their jobs and losing their businesses because of nonsense. Or, it's crazy so um, um, so how do you keep a good attitude? I, maybe not you, but how did the rest of us keep a good attitude during this time?

TIM: I like your approach. Your approach is also my approach. Um, I have been too busy to listen to the lies. You know like, being like, a positive uh, person, is a choice. And you can get on twitter and click on hash tag Covid underscore 19 and get super depressed like a recent horrific death where this baby, blah blah blah. And you're like eh... is that true or not. But that's a choice.

CRAIG: Right

TIM:That you went down that road. Or, like look at that awesome little piece of furniture that just got sanded and refinished with that little Texas flag and the little star of Texas.

CRAIG: Wow Yeah.

TIM: Yeah, I did that thing, you know.

CRAIG:You can spend your time doing that instead. Or...

TIM: Yeah.

CRAIG: Yeah, I talked to fighter James Krause, and I brought him up a couple times, and we had a good talk about just, productivity and just, you know, even Brad Pickett I had this talk with, he was on our show too, another, another UFC vet. You know, to do lists, and making the most out of your 24 hours, and just getting shit done, you know. Especially at a time when you're, you have more time to be stuck at home, if that's your situation.

TIM:Can you still hear me right now?

CRAIG:Yeah, I can't see you

TIM:But you can't see me right? Good good. So this is um, here is my current to do list. So I have to reorganize Ginger's, my wife’s, chicken and farming stuff.

CRAIG:I can't see you, but just want to make sure you're okay.

TIM: Yeah yeah, you're good. I'm reading my to-do list.

CRAIG:Oh you're reading from the phone. Got it sorry.

TIM: So I've got door latches. I've got to install and change the door latches. I've got to do a trash run, because I cut down a couple of trees, I replaced a barbeque, and I replaced a smoker. I need to seal my outdoor water feature in with my pool, oh I can update that one, I did that, I finished my finisher. Um, fix the water damaged furniture, build box around pirate ship, remove sand from horseshoe pits and transfer to water tanks, fix flagpole and add fencing.

CRAIG: Wow.

TIM: So that's my current, that's what I'm gonna do this week, you know. And that's in my little window from 3:30-6:30PM. So like, yeah. No you don't have to have like a flow chart for the things that you need to do, but positivity and productivity are choices. And um, you know, if I see the big girls being inefficient at something it's like, go outside and work out, go hop in the pool. Like boom, they get like this huge endorphin and serotonin rush and like, yeah, at the end of the day come back in, get back to work. Um, so it's, and it's a really slippery slope. So positivity is a choice, negativity are also choices. And it's not just one choice, it's lots of little choices right. So if you're not eating healthy, um, if you're not exercising, if you're not sleeping, if you're not having sex, um, if you're not like, outdoors, if you're not... like every single one of those little decisions like...

CRAIG:What humans need! Yeah, to be successful.

TIM:Yeah, and to like, the cornerstones to like, who we are as humans. Like, especially in this self-isolation quarantine period. It makes it very, it's not a very conducive environment to do the things that you need to do to be a healthy, uh, just from, as a man, a healthy man.

CRAIG:Mhmm.

TIM: Like, I need to go do things, I need calluses on my hands, I need to like, work, and sweat, and be outside, and like, throw my wife over my shoulder and like run around the house a couple of times, you know.

CRAIG:Hahaha, This is amazing, I've got a few minutes left but I want to talk to you more, we'll do this again. Because it's so inspiring and I mean, I just want to be one of your kids and like live at your house and be cooked breakfast and play in the pirate ship and have like father of the year but I'm too old. What, how were you raised, you know, in like a minute or two, how do you know how to do all this stuff. I mean, was it your parents, was it the military? Oh I think you froze for a minute.

TIM:Still there?

CRAIG: Op, there you are. Yep.

TIM: I had to just, and my Wi-Fi because, here's this little savage. There's our little cross net where we do a bunch of practice, there's our gym.

CRAIG: Wow, it's beautiful out there. How many, so so, I don't know if you heard me, but how do you know how to do all this stuff? To get through your to-do list, I would have to have a couple of my workers come help me, and I'm just, maybe you're more handy.

TIM: Hey chicky. [Pets chicken]

CRAIG: Oh look at that

TIM: Look at these sweet guys. This one will literally come up and try to fight to get in the pet zone. And they do a little shake after they get petted. So I grew up, very similar. I had an amazing father, amazing mother, hardworking.

CRAIG: Mhmm.

TIM: And we, you know, land, country. It's not like, I mean, in the DIY era, I don't think there's very much that you can't learn how to do, like...

CRAIG: That's true.

TIM:...I uh, I'd never poured a foundation, you know, but I wanted to build protective things around my house, so, you know, for my pump, because I have a big huge well and water tanks. So like, I had to pour a foundation.

CRAIG: Cool

TIM:Or I could pay somebody else to do it, and you know that costs four thousand dollars or it costs me eight hundred dollars to buy the cement. Um, this was a smokehouse that is now a coop, um, so the know-how is back to those choices, where I have to make a choice about how I'm gonna spend my time. Um, I could go play video games, I could. Um, so me at forty right now, even being an entrepreneur, I will refuse to not be growing. So right before we got on this phone I just got back from flying with my buddy Steve who is my helicopter instructor, as I am getting my helicopter license. And I'm six flights in, um...

CRAIG:Wow.

TIM: ...In the middle of ground school. And here's my pirate ship.

CRAIG: Wow that's awesome.

TIM: I'm gonna have cannons right there! Think about that!

CRAIG: I want to see it with the cannons, but I'm sure I'll follow you and see a picture of that. Look at that! That flag is tall.

TIM: Yeah, I can go up another thing, but it's windy and we've got a storm coming in so I'm actually going to drop it. Um, so it's like, it's just choices. It's what are you going to do with your time. The only commodity that we can't make more of. I can make money, I can't make time, you know. Like um, how do you spend your time? Do you spend it with your family? Do you spend it getting, improving as a person? Or do you just like stay status-quo? And status-quo to me is purgatory. When you start getting into [indistinguishable], they would define purgatory, especially in philosophy, as sameness. You are like, same for forever. And um, like, I don't want that. I don't want my relationships to do that, I don't want my life to be that, I don't want myself as an athlete to be that. Um, so, to answer your question, that was learned from my, from my family. My father was the same way, my uncles were the same way, my grandparents were the same way, and um, so I'm just trying to keep going.

CRAIG: There's got to be days, there's got to be days that even superman Tim Kennedy gets lazy or tired or unmotivated. I mean, are there those days? Or do you just push through it and have that mindset and drink a cup of coffee and go. I mean is there any down time that you feel...

TIM: Yep, I'm gonna be an asshole, um; motivation is a fart in the wind. It is nothing you can ever count on. So like, are there days that I am not motivated to get up and do a horrific, like I had a horrific workout this morning. We did this filthy fifty with this two mile run, fifty burpees, fifty kettle bell swings, and with forty four like kettle bell... ugh it was horrible.

CRAIG: Ugh

TIM: And uh, look at my hand right now, and uh, did I wake up to do that? And I had to hop in my pool to cool off just so I could hop in the helicopter and go do my lesson so I didn't drip sweat like I was pissing myself all day long.

CRAIG:Right.

TIM: So motivation, motivation, it wanes. It is not consistent, it is not trustworthy. Motivation, like people looking for motivation all the time, like going to a guru... I get text messages and emails and Instagram messages. And they are coming to me asking for motivation. And Jocko Willink, I'm going to ruin what he said, but I'm gonna explain the concept, that motivation can never be counted on, only discipline. Only discipline can you, rest assured, will be there. So that's how it is with me. Um, yes, there are days, absolutely, I do not want to go to bed early; I want to go grab a bottle of Jack Daniels. I never drink. Um, there are days that maybe I don't want to go make love to my wife, I'd rather just go play video games, well guess what, I got rid of my PlayStation, I got rid of my Xbox, and I'm going to make love to my wife every single day. Maybe there's going to be days where I don't want to get up and train, but I've already scheduled every single day to have a training partner to be here, and a workout that is going to be waiting for me to do it.

CRAIG: Accountability

TIM: Yeah, and accountability in many different forms. And accountability is just a tool for discipline. So you have to be creative sometimes, because everybody's life is different, everybody's situation is different. Like, no you can't have your friend, your best friend fly his helicopter in to your backyard and show up and work at the home gym. I've got that. But like, I was enlisted in the army, right. I was living off of an E-4 salary when me, Ian Marrone, Steve Coleman, Greg Thompson were like, putting tarps down on the sand so we could grapple, to get me ready for a fight. Um...

CRAIG:So you do what you have to do, you do, I think it's a Teddy Roosevelt quote, you do what you can, where you're at, with what you have. One of those uh orders um. So that's kind of what you're saying uh, I mean, not everyone has a multi-acre compound, that helicopters that fly into but everybody's got a room or a garage or the ability to drop down and do some pushups. I mean...

TIM: Yep, I was in basic training we would take like, you know they wouldn't give us anything to work out, I don't even think we're allowed to work out, and we would like, we pushed the bunks together so we could do gymnastic drills. Um, like B-Sits....

CRAIG:Yep

TIM: ...and we could do dips, and we could do inverted handstands, like all off of the bunk beds. So like, anybody that says, well you now have... no, that's not how it works, it's never been that way. I was getting ready for a fight while I was a ranger's, like come on.

CRAIG: What do you say to someone that hasn't been as disciplined as you, doesn't have, you know, the military to teach them discipline, and maybe they're a forty-year-old dude on his couch that just wants to change, or maybe does drink too much or smoke too much. I mean, what can they do now? Or is it too late.

TIM:Yeah, so I'm super jealous of that person. And I'm super jealous because, think of what I have to do to get one percent better. I mean, all, I mean like, to get.... I'll use shooting as an analogy. For me to get like, point one second faster out of my holster. I have to draw about two thousand times perfectly. For me to get a tenth of a second improvement.

CRAIG:Mhmm

TIM: So this dude, this forty year old that plays video games, and drinks and smokes on the couch, um all you have to do is one little bit thing better every day. Like just improve one percent, and while that doesn't sound like a lot, like if you get one percent better every day, like you get up, you can't run around the block. That's okay, walk. Walk around the block. You know, you're a pack a day. Maybe, like if you can cold turkey it, do it. If you can just maybe take two cigarettes off, and then the next day, take another two, and then the next week take another two. And then the week after that, maybe you relapse a little bit. It's okay, nobody's perfect. You know like, the idea is...

CRAIG: Trying? Effort?

TIM: Trying. Just a little bit of discipline and effort will go so far.

CRAIG: Are there any tools to this hypothetical person, which probably isn't so hypothetical. There's a lot of those out there, and, would it be a to do list, would it be a piece of paper, would it be a rubber band around your wrist to snap, are there any actual tools to help do this, rather than your mind that's probably not disciplined enough.

TIM: Yeah um, one of uh, the owner of one of the companies I work with, US Concealed Carry Association, um, he makes every single employee, every single employee, write out three goals that they have for the year, and they take those goals and they put them on the wall. And every single year, those employees have to go back and update the goals. Some of it's like finish their degree, some of them stop smoking, sometimes it's like, be able to run a ten-minute-mile. You know whatever those goals are, when you put that one in printing in front of you, you're, the chances of you completing it are so much higher. But then let's take it a step further. Let's take those goals, and let’s share that with a very trusted friend. Your chance of improving those things are even further.

CRAIG: Yep

TIM: One more step, we take that same list, and we publicly share it. You know, like I said I was going to get faster at sprinting. And I posted my 40 time, my hundred time, my five-ten-five time, my vertical time, and uh, my box jump height. That was a year ago, and then we did a six month protocol for me to be faster. And guess what, I got faster in every single measurable way. At forty years old.

CRAIG: Wow.

TIM: So I put that out to a million-something people that follow me, and that's by design. That's to do exactly what I'm telling that person sitting on the couch to do. Which is accountability, which is a form of discipline, and um, taking that step of faith and effort. And then that, that one percent man.

CRAIG: Awesome. Tim, thank you so much for coming on. I'm going to cut it off before we get cut off, but this was really awesome and motivating, and yeah if anybody's listening out there that needs it, do it. Um, and you know, find people around you that can help, you know, help you be accountable, and hold you accountable, and like you said, write it down. Post to more people, for more accountability, and that's great stuff man. Thanks again.



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