Diamond MMA Founder and Lead Designer Alex Coriano talks about his experience as a product designer and wrestler. Check out Alex's design process at both IDEO and Diamond MMA, behind the scenes wrestling sessions atEl Niño Training Center, and his advice to college students.
Diamond MMA gear is put through a lot of trials, tribulations and abuse. Then again, that's their job! From being kicked, beaten with clubs, run over and even shot, Diamonds are constantly tested -either intentionally or through use in tough situations. It's Diamond's job to get you through with your boys safe, sound and snug. One of the situations where Diamonds had to perform in a new and unique situation was when Diamond's own Head Designer Alex Coriano wore his Diamond Cup System while competing in Tough Mudder -the world's toughest obstacle course!
Diamond MMA's Alex Coriano hit a night time roll with 155-pound champ Gilbert Melendez and TUF 5 winner Nate Diaz. Coriano wrestled at Purdue and designs our cups to keep fighter jewel's safe on fight night, whether they are on FOX in title fights like these guys or wearing thai shorts or wrestling singlets.
How did you get into martial arts and what was the main thing that hooked you?
I grew up wrestling and competed at the Division 1 and international freestyle levels. After moving to California 10 years ago, I decided to take a break from competition to start working full time as a designer. I quickly missed being on the mat so I started coaching part time mostly to stay in shape and give back to the great sport of wrestling. That’s when I started meeting BJJ grapplers and MMA fighters who would come into the room looking to improve their take downs which influenced me to start training MMA. It’s the ultimate form of competition.